JAAAS Special Issue on American Entrepreneurial Spirit
by Michael Fuchs
Hits: 826

Call for Articles for a special issue of JAAAS: The Journal of the Austrian Association for American Studies on the American entrepreneurial spirit, co-edited by Roberta Maierhofer, Stefan Rabitsch, and Michael Fuchs

Calvin Coolidge is frequently remembered for having declared that "[t]he business of America is business." However, this is slightly misquoting President Coolidge, who stated the following in a speech to a news trade group in which he addressed the role of the news media in a free-market society on January 17, 1925: "After all, the chief business of the American people is business. They are profoundly concerned with producing, buying, selling, investing and prospering in the world." Despite being often misquoted, the president's proclamation cuts right to the heart of this special issue—the entrepreneurial spirit pervades American culture: from the All-American lemonade stand to the self-proclaimed dealmaker and business "genius" who was elected to the Oval Office in 2016. Consequently, entrepreneurial thinking and acting alongside its business practices, ethics, and legal customs and the attendant framework of cultural narratives, traditions, and beliefs undergird every facet of life in a free-market, capitalist system.

There is much that has been interpreted into the historical, seemingly providential coincidence of Adam Smith publishing his An Inquiry into the Nature and Causes of the Wealth of Nations in the same year that the American colonies proclaimed their independence. Needless to say, the framers of the declaration were wholly unaware of Smith's treatise, citing rather, as Thomas Jefferson recalled in a letter to Henry Lee in 1825, "the harmonising sentiments of the day," which were deeply indebted to John Locke and a largely Calvinist God who approved of the good works yielded by entrepreneurial activities. Consequently, when the United States declared the following truths as "self-evident"—"that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness"—they enshrined an entrepreneurial discourse in the foundational fabric of the nation. Thinly veiled by "the pursuit of Happiness" are the discursive formations of money, property, and, above all else, wealth, as means to elevate one's own social status through entrepreneurial acumen and activity.

Laid out as essential human rights in the declaration, the US Constitution (rat. 1788) and the Bill of Rights (rat. 1791) not only essentially sanctify private property rights, but they also "created a political and legal climate conducive to economic risk taking," as Larry Schweikart and Lynne Doti put it in American Entrepreneur (2009). Therein, we find the latent spiritual dimensions of the entrepreneurial spirit which, in its zealousness, often bemuses and perplexes non-Americans. At the same time, it serves as some kind of "gold standard" for the business world as evidenced by the startup craze and the gig economy, which have infected the entire globe.

Bringing an American studies point of view to a topic where it has been largely absent (being dominated by economists, social scientists, legal scholars, and entrepreneurs themselves), we seek contributions that (a) are of intersectional scope and (b) whose main trajectories are informed by cultural history/cultural studies, as this special issue seeks to examine the American entrepreneurial spirit from the sixteenth century to the present day. The (hi)story of American entrepreneurs is, in a sense, the American story at large. As such, it not only cuts across, but also exposes the systemic (and unresolved) blemishes of the American national experiment with regards to race and gender, among others.

Interested scholars may submit abstracts or informal inquiries to jaaas@uni-graz.at (or post a comment here) (ideally before December 15, 2019) for preliminary feedback.

We invite authors to submit completed articles of 5,000–9,000 words by April 6, 2020 via the JAAAS online platform (please make sure you select "American Entrepreneurship" as the section you submit for).

Topics may include, but are by no means limited to:

  • American entrepreneurial business in literature/American literature as entrepreneurial business
  • the entrepreneur as American folk/superhero
  • (auto)biographies of American entrepreneurs
  • social mobility and entrepreneurial myths (e.g. the self-made man, rags-to-riches, etc.)
  • representations of American entrepreneurial acumen in movies and television
  • biopics about American entrepreneurs (both fictional and non-fictional)
  • American entrepreneurship and people of color
  • women and LGBTQ+ entrepreneurial narratives
  • entrepreneurial politics
  • American entrepreneurship and the environment/climate change
  • the American entrepreneurial model as global export
  • playing entrepreneur: (video)games and simulations
  • entrepreneurial thinking and education
  • entrepreneurial thinking and the (American) academy

Needless to say, these critical engagements with the American entrepreneurial spirit need not be celebratory of the American entrepreneurial spirit.

Leave your comments


  • No comments found